conDati Blog

Why Modern Marketers Face Increased Pressure to Perform

The Expanded Influence of the Marketing Leader

Digital marketing has changed at an accelerated pace and it’s not expected to slow down. The widespread adoption of Artificial Intelligence (AI) and Machine Learning (ML) to interpret the steady stream of incoming customer data has impacted the marketing game forever, bringing both challenge and opportunity. Today, marketing leaders from mid-sized organizations to global enterprises are expected to lead the charge (and expanded budget) for a

conDati Launches Data-Science-as-a-Service Solution Designed to Boost Online Retail Sales from Marketing Campaign Spend

Martech pioneer provides omnichannel campaign performance analytics and AI-driven recommendations to optimize campaigns

5 Claims About Retail Marketing Analytics: Fact Check

“It’s Wednesday and we’re $1.1M down for the week.  What are we going to do?” – VP of Marketing at a top 100 retailer

So, let me first start out by saying that I’ve spent the last several years in the web performance space with retail IT teams worrying about how fast web sites were.  I can safely date myself back to the infamous Victoria’s Secret Ad in 1999.  (The one that had performance problems, failed and hit the headlines because of it, not because of the ad.). Back then ANY time an ad

2019 State of the CMO: Cut the Buzz, There is Only One Priority

conDati Adviser and Co-founder Linh Ho Named CMO

conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth

Beyond Big Data: Toward Real Insight

Marketing professionals today are inundated from all sides with hype about the future of big data, AI, and machine learning.

Whether the takeaway is better reporting, concern for job security, or mathemagical seeming insights, everything boils down to big data and the mysterious “black box” of AI and machine learning.

The Opportunity in Revenue-Based Martech Reporting

Marketing teams today face a turning point in their profession that is both a challenge and an opportunity. More data than they can understand and the new requirement to produce accurate revenue forecasts from that data. At conDati, we like to focus on the opportunity:

Beyond PowerPoint — Why We Need (Good) Data Visualization

Everyone on the marketing team loves to hate PowerPoint. The question is, perhaps, why? Humans love visuals after all. In fact, good visualization can show potential connections, relationships, and important patterns that are not as obvious in non-visualized quantitative data.

conDati Revenue Forecasting for Marketing Teams

What is conDati Revenue Forecasting?

Great question: In brief, conDati Revenue Forecasting is a subset of conDati Marketing Analytics which uses time series modeling to create highly accurate and insightful revenue forecasts for your marketing campaigns.

These forecasts give CMOs the ability to see, in dollars, the impact their disparate marketing campaigns will have into the future and across channels.

This ability is so game-changing that we regularly leave our audiences in stunned

Essential Data for eCommerce Email Marketing

Ah, email marketing. As the digital analytics evangelist Avinish Kaushik wrote a few years ago: “Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal.”