Marketing professionals today are inundated from all sides with hype about the future of big data, AI, and machine learning.
Whether the takeaway is better reporting, concern for job security, or mathemagical seeming insights, everything boils down to big data and the mysterious “black box” of AI and machine learning.
Read More »Marketing teams today face a turning point in their profession that is both a challenge and an opportunity. More data than they can understand and the new requirement to produce accurate revenue forecasts from that data. At conDati, we like to focus on the opportunity:
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Everyone on the marketing team loves to hate PowerPoint. The question is, perhaps, why? Humans love visuals after all. In fact, good visualization can show potential connections, relationships, and important patterns that are not as obvious in non-visualized quantitative data.
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Great question: In brief, conDati Revenue Forecasting is a subset of conDati Marketing Analytics which uses time series modeling to create highly accurate and insightful revenue forecasts for your marketing campaigns.
These forecasts give CMOs the ability to see, in dollars, the impact their disparate marketing campaigns will have into the future and across channels.
This ability is so game-changing that we regularly leave our audiences in stunned
Read More »Ah, email marketing. As the digital analytics evangelist Avinish Kaushik wrote a few years ago: “Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal.”
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On May 31, 2018, we launched conDati Marketing Analytics. Founders, investors, employees, and friends gathered to watch a live demonstration, hear from customers, and learn how conDati uses leading-edge data science to provide marketing teams the ability to use data-driven insight in their most difficult and important decisions.
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We have already talked about the complicated process most eCommerce companies go through when tracking their marketing data.
There’s the time spent extracting data from various sources, copy-pasting it into spreadsheets and, of course, trying to make sense of it all. It’s a very expensive, very complicated nightmare that most companies have to go through at least once a month. We can all agree that automated reporting saves you time - but how exactly does it lead to better performance?
Read More »The necessity for CMOs to produce accurate revenue forecasting cannot be overstated. And yet, for most mid-sized companies, this level of reporting remains elusive.
In a recent report on the state of marketing automation, Chirta Ayer, Editor in Chief of Martech Advisor addressed this elephant in the room for CMOs: revenue forecasting as a requirement when many marketing automation tools often don’t have dashboards with dollar signs in their reporting.
Read More »Recently, news stories have begun to circulate asking the question that is apparently on the minds of marketing professionals everywhere: “Will AI replace marketing teams?”
Read More »I was recently invited to speak and present at the New York Marketing Association(NYMA) about how AI-driven analytics can help marketers improve their campaigns (and revenue), showcasing real possibilities and relevant use cases to the nearly hundred attendees. In other words, I explained in real terms how AI can work for them, now — without being a data scientist or “mathmagician”.
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