A few months back we wrote about the Consumer Engagement Platform, and how to make some sense of the broad options in marketing technology as marketers are building out and innovating their tech stacks to meet the growing demands of today’s digitally complex consumer.
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A few weeks ago, I had the honor of moderating an amazing panel of CMOs for a conDati hosted, sold out event called Data Night Seattle. The topic for the evening is always a hot one: Turning Marketing Data into Business Growth. It just so happened that all the CMO panelists were women (unplanned) and all powerhouse business-builders, responsible for driving a combined growth of nearly $30B. It’s not surprising then, that our discussion was packed with lively, fresh and valuable insights
Read More »At conDati, we’re committed to innovation. That means our data scientists and data engineers continue to build capabilities that improve digital marketing performance. We actively listen and co-innovate with our clients and partners to make platform improvements that help you gain confidence in your marketing data, boost your productivity by 50 to 80 percent, and increase lower funnel conversions by 3 to 5x. We like knowing that we help you confidently walk into quarterly business review
Read More »As marketing leaders, you’re learning that today’s deluge of audience, campaign, and content data doesn’t have to be a barrier to producing predictable results and effective data-driven marketing strategies—strategies that meet or exceed business goals.
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Marketing leaders today are tasked with delivering far more than brand awareness and lead generation. They now embody a leadership role that can also include sales, tech, and customer experience responsibilities, and are also on the hook for business growth. That includes being responsible for evaluating, implementing, and managing marketing technologies and processes to support growth goals. The steady stream of disparate data from these platforms is constantly being accumulated. It is a
Read More »Digital marketing has changed at an accelerated pace and it’s not expected to slow down. The widespread adoption of Artificial Intelligence (AI) and Machine Learning (ML) to interpret the steady stream of incoming customer data has impacted the marketing game forever, bringing both challenge and opportunity. Today, marketing leaders from mid-sized organizations to global enterprises are expected to lead the charge (and expanded budget) for a
Read More »Martech pioneer provides omnichannel campaign performance analytics and AI-driven recommendations to optimize campaigns
Read More »“It’s Wednesday and we’re $1.1M down for the week. What are we going to do?” – VP of Marketing at a top 100 retailer
So, let me first start out by saying that I’ve spent the last several years in the web performance space with retail IT teams worrying about how fast web sites were. I can safely date myself back to the infamous Victoria’s Secret Ad in 1999. (The one that had performance problems, failed and hit the headlines because of it, not because of the ad.). Back then ANY time an ad
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