Happy Holidays from conDati CEO, Ken Gardner

 

With the holiday season upon us and the New Year approaching quickly, it is a natural time to take a moment to reflect on the year. And what an exciting year it has been for conDati! We were featured in Forbes, named a Gartner "2019 Cool Vendor in AI for Marketing", and launched conDati RevenueLift™. Most importantly, we got to meet a bunch of great people from companies like yours along the way as we continue our mission to help marketers leverage AI as a source of insight,

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December 24, 2019

6 Stand-Out Marketing Chiefs

 

I love what I do. I especially love it when fellow marketing leaders take the time to share their business wisdoms, energy, passions, and personal learnings—because it lights a fire in me. For all the marketing leaders out there who also love what they do, relish a good challenge, and who appreciate the bond we all share as we venture into a new decade—enjoy some favorite 2019 takeaways from my time with these 6 incredible chief marketers. By the way, this was not an easy task given my

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December 23, 2019

Forecasting for Better Marketing Outcomes

Always-on Forecasting to Help You Predict Results and Tailor Marketing Strategy

In our recent blog post, "Is Marketing Ready for Artificial Intelligence?", we mentioned going  deeper into today’s applications of data science for marketing. These AI-fueled applications not only give you a competitive advantage, they help you get a head start on your 2020 business goals. Let’s dive into the data science application of forecasting.  

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December 18, 2019

How Data Science Can Make 2020 Planning So Much Easier for Digital Marketing Leaders

As marketing leaders, we know the drill when it comes to planning. The first step is to always understand the business goals and objectives for our organization’s upcoming year, quarter or season—depending on the type of business you lead. From there, we typically look at historical performance so we can forecast results and revenue. We do this to set marketing targets and drive budget conversations. And finally—with our data in hand—we sit with executives who ask us lots of questions to get

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November 19, 2019

2020 Planning: The Role Journey Attribution Plays and How Important It Is to Get It Right

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. The magic happens when AI and machine learning is applied to unified cross-channel campaign data, writes, conDati Co-Founder and CMO Linh Ho.

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October 10, 2019

All Female CMOs. All Great Advice.

In this third blog in the series, Through the Data Lens: CMOs Get Real, our outstanding panel of industry thought leaders shared high-level insights and energizing ideas for marketing leaders to pocket as we venture forth—especially valuable as we round out our 2020 planning.

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October 4, 2019

A Winning Marketing Scorecard Starts and Ends with Better Data

C-suite support for data initiatives is changing. Those at the helm are seeing the advantages of shifting from a reliance on data as a tactical tool to a strategically leverageable source of rich insights. There is a new willingness to invest in the people, process, and tools related to accurately capturing marketing data and making business decisions based on it. As evidence of this, database health KPIs are now showing up on more CMO scorecards. There are also new skillsets joining the

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September 10, 2019

Is Marketing Ready for Artificial Intelligence?

The Rise of Data Science as a Service

After a few AI winters, we may have finally entered the golden age for Machine Learning (ML) and Artificial Intelligence (AI). The environment for the expansion of ML for marketing has never been better, with exponential growth in data volume now meeting sophisticated algorithms and AI procedures to solve all kinds of business challenges. Couple this capability with the incredible efficiency of cloud storage and compute services, and the world is well

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September 3, 2019

How Data Science Has Changed the Game Forever

In this second blog in the series, Through the Data Lens: CMOs Get Real, our esteemed panel of powerhouse CMOs share fresh insights about how marketing data, powered by artificial intelligence (AI) and machine learning (ML), has changed the game forever and plays a key role in driving business growth. I had the privilege of hosting and moderating this group of all-women business-builders recently. Each has earned the right to speak to this topic: they are collectively responsible for driving

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August 27, 2019

Consumer Engagement Platform – Update

A few months back we wrote about the Consumer Engagement Platform, and how to make some sense of the broad options in marketing technology as marketers are building out and innovating their tech stacks to meet the growing demands of today’s digitally complex consumer.

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August 21, 2019