conDati Blog

Making the Build vs. Analytics-as-a-Service Decision for Marketing Analytics

Without the ability to unify disparate marketing data - stitch it together and organize it in a meaningful way - then visualize it to easily distill insights to drive business decisions - data is just data. While this is a common problem that marketing leaders list as a priority to overcome, many companies are still painfully and frustratingly pulling together data manually for reporting and analysis. In fact, in a 2018 Gartner survey they found marketing analytics teams spend more time

Top Impediments Hindering Analytics Teams’ Success

According to Gartner, “Only 54% of marketing decisions are being influenced by marketing analytics. Respondents cite poor data quality, inactionable results and nebulous recommendations as top reasons for why they don’t rely on analytics to make decisions.”

Love Your Data ... and it Will Love You Back

As a marketer there are a lot of questions we need to be able to answer to make the best campaign and spend decisions. The top ones I’m asking myself these days are:

Ecommerce is a 2020 Must Have! ... Set Yourself Up for Success

2020 has been crazy. Stores are closed or at limited capacity. Shoppers are staying home… and it looks very likely that this will continue through 2021. If they weren't already, companies are rushing to make their products available on the web with a direct-to-consumer ecommerce website. According to a respected analyst, Benedict Evans article featured in August 2020, The Ecommerce Surge, the pandemic pulled forward ecommerce adoption by 5-10 years in only 3 months! We saw this continue in

How to Forecast Marketing Performance Through COVID-19

As you can imagine we are getting a lot of questions about forecasting at this time… “How can it be done?” and “How accurate can it be when things are uncertain?”

How to Extract More Revenue Out of Your Brand Campaigns

Marketing leaders today have to get bullish about the kinds of sophisticated advanced analytics tools we choose and use—because each month that passes could represent lost revenue if we’re not making data-informed decisions based on accurate cross-channel data using the latest analytics approaches.

The New Persona of Today’s Data-Driven Marketer

We are not the same person. From last year or five years ago.

Recently, I had the privilege to co-host with Adweek an amazing group of data-driven, digital marketing thought leaders for a webcast titled: The 4 Essential Elements of Data-Driven Marketing: What You Need to Know in 2020. From my time with them, this blog represents the first in a series to highlight some of the best takeaways from our panel discussion: Check out the panelists who drew close to 1500 registrants!

What it Takes to Accurately Forecast Revenue

Forecasting is one of those things we’re expected to do as marketers. We fundamentally understand its importance, and we’re probably all doing it—but with varying degrees of success.

Happy Holidays from conDati CEO, Ken Gardner

6 Stand-Out Marketing Chiefs

I love what I do. I especially love it when fellow marketing leaders take the time to share their business wisdoms, energy, passions, and personal learnings—because it lights a fire in me. For all the marketing leaders out there who also love what they do, relish a good challenge, and who appreciate the bond we all share as we venture into a new decade—enjoy some favorite 2019 takeaways from my time with these 6 incredible chief marketers. By the way, this was not an easy task given my