Why the Data Surge Is Elevating Our Role

A few weeks ago, I had the honor of moderating an amazing panel of CMOs for a conDati hosted, sold out event called Data Night Seattle. The topic for the evening is always a hot one: Turning Marketing Data into Business Growth. It just so happened that all the CMO panelists were women (unplanned) and all powerhouse business-builders, responsible for driving a combined growth of nearly $30B. It’s not surprising then, that our discussion was packed with lively, fresh and valuable insights

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August 15, 2019

5 Claims About Retail Marketing Analytics: Fact Check

“It’s Wednesday and we’re $1.1M down for the week.  What are we going to do?” – VP of Marketing at a top 100 retailer

So, let me first start out by saying that I’ve spent the last several years in the web performance space with retail IT teams worrying about how fast web sites were.  I can safely date myself back to the infamous Victoria’s Secret Ad in 1999.  (The one that had performance problems, failed and hit the headlines because of it, not because of the ad.). Back then ANY time an ad

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January 14, 2019

2019 State of the CMO: Cut the Buzz, There is Only One Priority

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January 11, 2019