How Better Reporting Helps eCommerce Companies Grow

 

We have already talked about the complicated process most eCommerce companies go through when tracking their marketing data.

There’s the time spent extracting data from various sources, copy-pasting it into spreadsheets and, of course, trying to make sense of it all. It’s a very expensive, very complicated nightmare that most companies have to go through at least once a month. We can all agree that automated reporting saves you time - but how exactly does it lead to better performance?

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July 26, 2018

Why Data is Essential to Revenue Forecasting

The necessity for CMOs to produce accurate revenue forecasting cannot be overstated. And yet, for most mid-sized companies, this level of reporting remains elusive.

In a recent report on the state of marketing automation, Chirta Ayer, Editor in Chief of Martech Advisor addressed this elephant in the room for CMOs: revenue forecasting as a requirement when many marketing automation tools often don’t have dashboards with dollar signs in their reporting.

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July 24, 2018

How AI Should Enhance Your Martech Stack

Recently, news stories have begun to circulate asking the question that is apparently on the minds of marketing professionals everywhere: “Will AI replace marketing teams?”

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July 20, 2018

How AI-driven Analytics Can Improve your Marketing Campaign ROI

I was recently invited to speak and present at the New York Marketing Association(NYMA) about how AI-driven analytics can help marketers improve their campaigns (and revenue), showcasing real possibilities and relevant use cases to the nearly hundred attendees.  In other words, I explained in real terms how AI can work for them, now — without being a data scientist or “mathmagician”.

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July 12, 2018

How to Choose the Best Model for Marketing Prediction

First in a series on how and why conDati chose the prediction models we use to improve your marketing performance.

Marketers have had to rely on instinct and experiential knowledge alone to produce winning, hopefully profitable campaigns. In addition, months would go by without any solid information and when they did get numbers, accuracy was always a problem.

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July 5, 2018

Creating Next-Generation Marketing Analytics

At conDati, we approach analytics differently than everyone else in our space.  Some of our key differentiators include:

  • Focusing on instant answers
  • Designing by imagining voice first
  • Designing for touch as the primary hands-on method of interaction
  • Blending many big data sources together
  • We don’t let users create their own dashboards (what?!)
  • Not creating overloaded dashboards
  • Creating pre-made drill paths that
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June 27, 2018

conDati Marketing Analytics™ Goes Live: The New Era of Marketing Technology (Part 1)

On June 1st 2017, Marielena Gardner, Dan Bartow, Connie Quach, and Ken Gardner founded conDati on the promising idea of using data-science to create completely new analytics capabilities for Marketing.

On May 31 st 2018, the evening before our first birthday, conDati’s team of nearly 30 employees gathered with our investors, partners and customers to celebrate the first commercial release of conDati Marketing Analytics.

CEO and co-founder Ken Gardner welcomed everyone with a look at how

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June 22, 2018

5 Benefits of Automated Reporting for Your E-Commerce Business

Have you ever scrambled to put together a last-minute marketing report, only to realize you are missing a crucial piece of data?

You are not alone.

Many marketing departments go through the same process every month: manually extracting marketing data from multiple sources, entering it into a spreadsheet, then spending hours fiddling with the data to create a report they can actually use to improve their sales strategy.

For most eCommerce companies, that’s a lot of data to go through - and a

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June 1, 2018

conDati Offers Unique Approach to Turning Marketing Data Into Marketing Insights

May 31, 2018  |  Palo Alto, CA

Momentum Includes $4.75 Million in Series A Financing and an Industry-First Service

conDati,  a startup provider of next-generation analytics for digital marketing, today announced key milestones as the company also announced its flagship service, conDati Marketing Analytics. In addition to the product launch, the company has achieved significant traction with customers, hired a noted data scientist, and recently completed a $4.75 million Series A financing

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May 31, 2018

conDati Reinvents Digital Marketing Analytics

May 31, 2018  |  Palo Alto, CA

Big Data as a Service Applies Data Integration, Data Science and Machine Learning to Deliver Understanding to Marketing Decision Makers 

conDati today announced the first commercial release of conDati Marketing Analytics, a cloud-based service that applies data integration, data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics blends siloed data from multiple martech systems

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May 31, 2018