A Winning Marketing Scorecard Starts and Ends with Better Data

C-suite support for data initiatives is changing. Those at the helm are seeing the advantages of shifting from a reliance on data as a tactical tool to a strategically leverageable source of rich insights. There is a new willingness to invest in the people, process, and tools related to accurately capturing marketing data and making business decisions based on it. As evidence of this, database health KPIs are now showing up on more CMO scorecards. There are also new skillsets joining the

Is Marketing Ready for Artificial Intelligence?

The Rise of Data Science as a Service

After a few AI winters, we may have finally entered the golden age for Machine Learning (ML) and Artificial Intelligence (AI). The environment for the expansion of ML for marketing has never been better, with exponential growth in data volume now meeting sophisticated algorithms and AI procedures to solve all kinds of business challenges. Couple this capability with the incredible efficiency of cloud storage and compute services, and the world is well

How Data Science Has Changed the Game Forever

In this second blog in the series, Through the Data Lens: CMOs Get Real, our esteemed panel of powerhouse CMOs share fresh insights about how marketing data, powered by artificial intelligence (AI) and machine learning (ML), has changed the game forever and plays a key role in driving business growth. I had the privilege of hosting and moderating this group of all-women business-builders recently. Each has earned the right to speak to this topic: they are collectively responsible for driving a

Consumer Engagement Platform – Update

A few months back we wrote about the Consumer Engagement Platform, and how to make some sense of the broad options in marketing technology as marketers are building out and innovating their tech stacks to meet the growing demands of today’s digitally complex consumer.

Why the Data Surge Is Elevating Our Role

A few weeks ago, I had the honor of moderating an amazing panel of CMOs for a conDati hosted, sold out event called Data Night Seattle. The topic for the evening is always a hot one: Turning Marketing Data into Business Growth. It just so happened that all the CMO panelists were women (unplanned) and all powerhouse business-builders, responsible for driving a combined growth of nearly $30B. It’s not surprising then, that our discussion was packed with lively, fresh and valuable insights (plus

What’s New: Summer ‘19

At conDati, we’re committed to innovation. That means our data scientists and data engineers continue to build capabilities that improve digital marketing performance. We actively listen and co-innovate with our clients and partners to make platform improvements that help you gain confidence in your marketing data, boost your productivity by 50 to 80 percent, and increase lower funnel conversions by 3 to 5x. We like knowing that we help you confidently walk into quarterly business review

Accelerate Your Digital Marketing Maturity Through Trusted, Accurate, Holistic Reporting

As marketing leaders, you’re learning that today’s deluge of audience, campaign, and content data doesn’t have to be a barrier to producing predictable results and effective data-driven marketing strategies—strategies that meet or exceed business goals.

Can Marketing Data Be Trusted to Help Meet Business Goals?

The Short and Long Answer is 'Yes'

Where Are You on the Path to Digital Marketing Maturity?

Marketing leaders today are tasked with delivering far more than brand awareness and lead generation. They now embody a leadership role that can also include sales, tech, and customer experience responsibilities, and are also on the hook for business growth. That includes being responsible for evaluating, implementing, and managing marketing technologies and processes to support growth goals. The steady stream of disparate data from these platforms is constantly being accumulated. It is a lot

Why Modern Marketers Face Increased Pressure to Perform

The Expanded Influence of the Marketing Leader

Digital marketing has changed at an accelerated pace and it’s not expected to slow down. The widespread adoption of Artificial Intelligence (AI) and Machine Learning (ML) to interpret the steady stream of incoming customer data has impacted the marketing game forever, bringing both challenge and opportunity. Today, marketing leaders from mid-sized organizations to global enterprises are expected to lead the charge (and expanded budget) for a