How AI-driven Analytics Can Improve your Marketing Campaign ROI

I was recently invited to speak and present at the New York Marketing Association(NYMA) about how AI-driven analytics can help marketers improve their campaigns (and revenue), showcasing real possibilities and relevant use cases to the nearly hundred attendees.  In other words, I explained in real terms how AI can work for them, now — without being a data scientist or “mathmagician”.

Read More »
July 12, 2018

How to Choose the Best Model for Marketing Prediction

First in a series on how and why conDati chose the prediction models we use to improve your marketing performance.

Marketers have had to rely on instinct and experiential knowledge alone to produce winning, hopefully profitable campaigns. In addition, months would go by without any solid information and when they did get numbers, accuracy was always a problem.

Read More »
July 5, 2018

Creating Next-Generation Marketing Analytics

At conDati, we approach analytics differently than everyone else in our space.  Some of our key differentiators include:

  • Focusing on instant answers
  • Designing by imagining voice first
  • Designing for touch as the primary hands-on method of interaction
  • Blending many big data sources together
  • We don’t let users create their own dashboards (what?!)
  • Not creating overloaded dashboards
  • Creating pre-made drill paths that
Read More »
June 27, 2018

conDati Marketing Analytics™ Goes Live: The New Era of Marketing Technology (Part 1)

On June 1st 2017, Marielena Gardner, Dan Bartow, Connie Quach, and Ken Gardner founded conDati on the promising idea of using data-science to create completely new analytics capabilities for Marketing.

On May 31 st 2018, the evening before our first birthday, conDati’s team of nearly 30 employees gathered with our investors, partners and customers to celebrate the first commercial release of conDati Marketing Analytics.

CEO and co-founder Ken Gardner welcomed everyone with a look at how

Read More »
June 22, 2018

5 Benefits of Automated Reporting for Your E-Commerce Business

Have you ever scrambled to put together a last-minute marketing report, only to realize you are missing a crucial piece of data?

You are not alone.

Many marketing departments go through the same process every month: manually extracting marketing data from multiple sources, entering it into a spreadsheet, then spending hours fiddling with the data to create a report they can actually use to improve their sales strategy.

For most eCommerce companies, that’s a lot of data to go through - and a

Read More »
June 1, 2018

conDati Offers Unique Approach to Turning Marketing Data Into Marketing Insights

May 31, 2018  |  Palo Alto, CA

Momentum Includes $4.75 Million in Series A Financing and an Industry-First Service

conDati,  a startup provider of next-generation analytics for digital marketing, today announced key milestones as the company also announced its flagship service, conDati Marketing Analytics. In addition to the product launch, the company has achieved significant traction with customers, hired a noted data scientist, and recently completed a $4.75 million Series A financing

Read More »
May 31, 2018

conDati Reinvents Digital Marketing Analytics

May 31, 2018  |  Palo Alto, CA

Big Data as a Service Applies Data Integration, Data Science and Machine Learning to Deliver Understanding to Marketing Decision Makers 

conDati today announced the first commercial release of conDati Marketing Analytics, a cloud-based service that applies data integration, data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics blends siloed data from multiple martech systems

Read More »
May 31, 2018

Award-Winning Data Science Startup conDati Completes $4.75M A Round

May 9, 2018  |  Palo Alto, CA

conDati Raises 4.75M in Series A Funding | Data Science Startup News

conDati, Inc., a provider of next-generation analytics for digital marketing, announced on Tuesday the completion of its Series A financing, bringing the total round to $4.75 million.

The conclusion of the round is the latest in a series of recent highlights for conDati, including receiving an award for applying machine learning to marketing ROI and bringing multiple customers into pre-launch

Read More »
May 9, 2018

Data Science Webinar: Take Control of Your Marketing Performance Today

 How Data Science Can Improve Marketing Performance Management

Join Us for Our Upcoming Webinar: May 15 11am PT/ 2pm PTConnie Quach, VP of Products

Read More »
May 9, 2018

The 2018 Martech “5000”: A Wish Granted?

 

The only plausible explanation for the 2018 Martech “5000” is that Marketers have got some serious karma going on.

Okay, maybe not serious karma — used in a colloquial sense, though, this annual Martech graphic reads like the answer to the marketing industry’s pre-digital era prayers.

Do any marketers remember the “good old days” when you pined for more data?

Any of you recall, perhaps, *wishing* you had more data? More applications to help you with data? More platforms to reach your

Read More »
May 2, 2018