conDati Blog

Can Marketing Data Be Trusted to Help Meet Business Goals?

The Short and Long Answer is 'Yes'

Where Are You on the Path to Digital Marketing Maturity?

Marketing leaders today are tasked with delivering far more than brand awareness and lead generation. They now embody a leadership role that can also include sales, tech, and customer experience responsibilities, and are also on the hook for business growth. That includes being responsible for evaluating, implementing, and managing marketing technologies and processes to support growth goals. The steady stream of disparate data from these platforms is constantly being accumulated. It is a

Why Modern Marketers Face Increased Pressure to Perform

The Expanded Influence of the Marketing Leader

Digital marketing has changed at an accelerated pace and it’s not expected to slow down. The widespread adoption of Artificial Intelligence (AI) and Machine Learning (ML) to interpret the steady stream of incoming customer data has impacted the marketing game forever, bringing both challenge and opportunity. Today, marketing leaders from mid-sized organizations to global enterprises are expected to lead the charge (and expanded budget) for a

conDati Launches Data-Science-as-a-Service Solution Designed to Boost Online Retail Sales from Marketing Campaign Spend

Martech pioneer provides omnichannel campaign performance analytics and AI-driven recommendations to optimize campaigns

5 Claims About Retail Marketing Analytics: Fact Check

“It’s Wednesday and we’re $1.1M down for the week.  What are we going to do?” – VP of Marketing at a top 100 retailer

So, let me first start out by saying that I’ve spent the last several years in the web performance space with retail IT teams worrying about how fast web sites were.  I can safely date myself back to the infamous Victoria’s Secret Ad in 1999.  (The one that had performance problems, failed and hit the headlines because of it, not because of the ad.). Back then ANY time an ad

2019 State of the CMO: Cut the Buzz, There is Only One Priority

conDati Adviser and Co-founder Linh Ho Named CMO

conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth

Building the Consumer Engagement Platform

Rethinking Consumer Engagement in the Age of Intelligence

Over the last 300 years, our world has seen incredible innovation and unprecedented technological change. Today, we're entering a world where artificial intelligence, robotics and the Internet of Things are transforming the customer experience.

Beyond Big Data: Toward Real Insight

Marketing professionals today are inundated from all sides with hype about the future of big data, AI, and machine learning.

Whether the takeaway is better reporting, concern for job security, or mathemagical seeming insights, everything boils down to big data and the mysterious “black box” of AI and machine learning.

The Opportunity in Revenue-Based Martech Reporting

Marketing teams today face a turning point in their profession that is both a challenge and an opportunity. More data than they can understand and the new requirement to produce accurate revenue forecasts from that data. At conDati, we like to focus on the opportunity: