I was recently invited to speak and present at the New York Marketing Association(NYMA) about how AI-driven analytics can help marketers improve their campaigns (and revenue), showcasing real possibilities and relevant use cases to the nearly hundred attendees. In other words, I explained in real terms how AI can work for them, now — without being a data scientist or “mathmagician”.Read More »
First in a series on how and why conDati chose the prediction models we use to improve your marketing performance.
Marketers have had to rely on instinct and experiential knowledge alone to produce winning, hopefully profitable campaigns. In addition, months would go by without any solid information and when they did get numbers, accuracy was always a problem.Read More »
At conDati, we approach analytics differently than everyone else in our space. Some of our key differentiators include:
- Focusing on instant answers
- Designing by imagining voice first
- Designing for touch as the primary hands-on method of interaction
- Blending many big data sources together
- We don’t let users create their own dashboards (what?!)
- Not creating overloaded dashboards
- Creating pre-made drill paths that
On June 1st 2017, Marielena Gardner, Dan Bartow, Connie Quach, and Ken Gardner founded conDati on the promising idea of using data-science to create completely new analytics capabilities for Marketing.
CEO and co-founder Ken Gardner welcomed everyone with a look at howRead More »
Have you ever scrambled to put together a last-minute marketing report, only to realize you are missing a crucial piece of data?
You are not alone.
Many marketing departments go through the same process every month: manually extracting marketing data from multiple sources, entering it into a spreadsheet, then spending hours fiddling with the data to create a report they can actually use to improve their sales strategy.
For most eCommerce companies, that’s a lot of data to go through - and aRead More »
May 31, 2018 | Palo Alto, CA
Momentum Includes $4.75 Million in Series A Financing and an Industry-First Service
conDati, a startup provider of next-generation analytics for digital marketing, today announced key milestones as the company also announced its flagship service, conDati Marketing Analytics. In addition to the product launch, the company has achieved significant traction with customers, hired a noted data scientist, and recently completed a $4.75 million Series A financingRead More »
May 31, 2018 | Palo Alto, CA
Big Data as a Service Applies Data Integration, Data Science and Machine Learning to Deliver Understanding to Marketing Decision Makers
conDati today announced the first commercial release of conDati Marketing Analytics, a cloud-based service that applies data integration, data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics blends siloed data from multiple martech systemsRead More »
May 9, 2018 | Palo Alto, CA
conDati Raises 4.75M in Series A Funding | Data Science Startup News
conDati, Inc., a provider of next-generation analytics for digital marketing, announced on Tuesday the completion of its Series A financing, bringing the total round to $4.75 million.
The conclusion of the round is the latest in a series of recent highlights for conDati, including receiving an award for applying machine learning to marketing ROI and bringing multiple customers into pre-launchRead More »
How Data Science Can Improve Marketing Performance Management
Join Us for Our Upcoming Webinar: May 15 11am PT/ 2pm PTConnie Quach, VP of ProductsRead More »
The only plausible explanation for the 2018 Martech “5000” is that Marketers have got some serious karma going on.
Okay, maybe not serious karma — used in a colloquial sense, though, this annual Martech graphic reads like the answer to the marketing industry’s pre-digital era prayers.
Do any marketers remember the “good old days” when you pined for more data?
Any of you recall, perhaps, *wishing* you had more data? More applications to help you with data? More platforms to reach yourRead More »