Linh Ho

Recent Posts

The New Persona of Today’s Data-Driven Marketer

We are not the same person. From last year or five years ago.

Recently, I had the privilege to co-host with Adweek an amazing group of data-driven, digital marketing thought leaders for a webcast titled: The 4 Essential Elements of Data-Driven Marketing: What You Need to Know in 2020. From my time with them, this blog represents the first in a series to highlight some of the best takeaways from our panel discussion: Check out the panelists who drew close to 1500 registrants!

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March 2, 2020

6 Stand-Out Marketing Chiefs

 

I love what I do. I especially love it when fellow marketing leaders take the time to share their business wisdoms, energy, passions, and personal learnings—because it lights a fire in me. For all the marketing leaders out there who also love what they do, relish a good challenge, and who appreciate the bond we all share as we venture into a new decade—enjoy some favorite 2019 takeaways from my time with these 6 incredible chief marketers. By the way, this was not an easy task given my

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December 23, 2019

2020 Planning: The Role Journey Attribution Plays and How Important It Is to Get It Right

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. The magic happens when AI and machine learning is applied to unified cross-channel campaign data, writes, conDati Co-Founder and CMO Linh Ho.

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October 10, 2019

All Female CMOs. All Great Advice.

In this third blog in the series, Through the Data Lens: CMOs Get Real, our outstanding panel of industry thought leaders shared high-level insights and energizing ideas for marketing leaders to pocket as we venture forth—especially valuable as we round out our 2020 planning.

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October 4, 2019

How Data Science Has Changed the Game Forever

In this second blog in the series, Through the Data Lens: CMOs Get Real, our esteemed panel of powerhouse CMOs share fresh insights about how marketing data, powered by artificial intelligence (AI) and machine learning (ML), has changed the game forever and plays a key role in driving business growth. I had the privilege of hosting and moderating this group of all-women business-builders recently. Each has earned the right to speak to this topic: they are collectively responsible for driving

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August 27, 2019

Why the Data Surge Is Elevating Our Role

A few weeks ago, I had the honor of moderating an amazing panel of CMOs for a conDati hosted, sold out event called Data Night Seattle. The topic for the evening is always a hot one: Turning Marketing Data into Business Growth. It just so happened that all the CMO panelists were women (unplanned) and all powerhouse business-builders, responsible for driving a combined growth of nearly $30B. It’s not surprising then, that our discussion was packed with lively, fresh and valuable insights

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August 15, 2019