C-suite support for data initiatives is changing. Those at the helm are seeing the advantages of shifting from a reliance on data as a tactical tool to a strategically leverageable source of rich insights. There is a new willingness to invest in the people, process, and tools related to accurately capturing marketing data and making business decisions based on it. As evidence of this, database health KPIs are now showing up on more CMO scorecards. There are also new skillsets joining theRead More »
As marketing leaders, you’re learning that today’s deluge of audience, campaign, and content data doesn’t have to be a barrier to producing predictable results and effective data-driven marketing strategies—strategies that meet or exceed business goals.Read More »
The Expanded Influence of the Marketing Leader
Digital marketing has changed at an accelerated pace and it’s not expected to slow down. The widespread adoption of Artificial Intelligence (AI) and Machine Learning (ML) to interpret the steady stream of incoming customer data has impacted the marketing game forever, bringing both challenge and opportunity. Today, marketing leaders from mid-sized organizations to global enterprises are expected to lead the charge (and expanded budget) for aRead More »
On June 1st 2017, Marielena Gardner, Dan Bartow, Connie Quach, and Ken Gardner founded conDati on the promising idea of using data-science to create completely new analytics capabilities for Marketing.
CEO and co-founder Ken Gardner welcomed everyone with a look at howRead More »
May 31, 2018 | Palo Alto, CA
Momentum Includes $4.75 Million in Series A Financing and an Industry-First Service
conDati, a startup provider of next-generation analytics for digital marketing, today announced key milestones as the company also announced its flagship service, conDati Marketing Analytics. In addition to the product launch, the company has achieved significant traction with customers, hired a noted data scientist, and recently completed a $4.75 million Series A financingRead More »
The only plausible explanation for the 2018 Martech “5000” is that Marketers have got some serious karma going on.
Okay, maybe not serious karma — used in a colloquial sense, though, this annual Martech graphic reads like the answer to the marketing industry’s pre-digital era prayers.
Do any marketers remember the “good old days” when you pined for more data?
Any of you recall, perhaps, *wishing* you had more data? More applications to help you with data? More platforms to reach yourRead More »
The Magnificent Seven of Digital Marketing Metrics: riding into new territory with big data science and machine learning
Remember The Magnificent Seven? The characters, the actors, the storyline? The classic 1960 western starred some of the most popular actors of the day. And as with every reboot, in 2016 a younger and hipper cast with a whole new look pulled in a new audience with the same story, updated for modern times.Read More »
December 20, 2017 | Palo Alto, CA
conDati unveiled its marketing analytics solution to transform marketing data into accessible information and actionable recommendations. conDati collects data from a customer’s most important marketing data sources, blends that data into a unified information asset, and analyzes it using advanced data science and automated machine learning. Interactive analytical visualizations can be shared across the business in real-time dashboards, alerts and reports,Read More »