Marketing professionals today are inundated from all sides with hype about the future of big data, AI, and machine learning.
Whether the takeaway is better reporting, concern for job security, or mathemagical seeming insights, everything boils down to big data and the mysterious “black box” of AI and machine learning.
Read More »Marketing teams today face a turning point in their profession that is both a challenge and an opportunity. More data than they can understand and the new requirement to produce accurate revenue forecasts from that data. At conDati, we like to focus on the opportunity:
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We have already talked about the complicated process most eCommerce companies go through when tracking their marketing data.
There’s the time spent extracting data from various sources, copy-pasting it into spreadsheets and, of course, trying to make sense of it all. It’s a very expensive, very complicated nightmare that most companies have to go through at least once a month. We can all agree that automated reporting saves you time - but how exactly does it lead to better performance?
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At conDati, we approach analytics differently than everyone else in our space. Some of our key differentiators include:
Have you ever scrambled to put together a last-minute marketing report, only to realize you are missing a crucial piece of data?
You are not alone.
Many marketing departments go through the same process every month: manually extracting marketing data from multiple sources, entering it into a spreadsheet, then spending hours fiddling with the data to create a report they can actually use to improve their sales strategy.
For most eCommerce companies, that’s a lot of data to go through - and a
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