When news of COVID-19 became real for me, when I started understanding the potential impact of the pandemic to what I’ve got rolling for conDati as an aggressive, growth-focused 2020 marketing plan, I instinctively thought of all of you, my CMO and marketing leadership colleagues. I was guessing that you may be reeling, too, and feeling the same pressures to lead well in this time of shifting priorities and strategies.
Read More »As marketing leaders, we know the drill when it comes to planning. The first step is to always understand the business goals and objectives for our organization’s upcoming year, quarter or season—depending on the type of business you lead. From there, we typically look at historical performance so we can forecast results and revenue. We do this to set marketing targets and drive budget conversations. And finally—with our data in hand—we sit with executives who ask us lots of questions to get
Read More »Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. The magic happens when AI and machine learning is applied to unified cross-channel campaign data, writes, conDati Co-Founder and CMO Linh Ho.
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