6 Stand-Out Marketing Chiefs

 

I love what I do. I especially love it when fellow marketing leaders take the time to share their business wisdoms, energy, passions, and personal learnings—because it lights a fire in me. For all the marketing leaders out there who also love what they do, relish a good challenge, and who appreciate the bond we all share as we venture into a new decade—enjoy some favorite 2019 takeaways from my time with these 6 incredible chief marketers. By the way, this was not an easy task given my

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December 23, 2019

Forecasting for Better Marketing Outcomes

Always-on Forecasting to Help You Predict Results and Tailor Marketing Strategy

In our recent blog post, "Is Marketing Ready for Artificial Intelligence?", we mentioned going  deeper into today’s applications of data science for marketing. These AI-fueled applications not only give you a competitive advantage, they help you get a head start on your 2020 business goals. Let’s dive into the data science application of forecasting.  

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December 18, 2019

A Winning Marketing Scorecard Starts and Ends with Better Data

C-suite support for data initiatives is changing. Those at the helm are seeing the advantages of shifting from a reliance on data as a tactical tool to a strategically leverageable source of rich insights. There is a new willingness to invest in the people, process, and tools related to accurately capturing marketing data and making business decisions based on it. As evidence of this, database health KPIs are now showing up on more CMO scorecards. There are also new skillsets joining the

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September 10, 2019

Is Marketing Ready for Artificial Intelligence?

The Rise of Data Science as a Service

After a few AI winters, we may have finally entered the golden age for Machine Learning (ML) and Artificial Intelligence (AI). The environment for the expansion of ML for marketing has never been better, with exponential growth in data volume now meeting sophisticated algorithms and AI procedures to solve all kinds of business challenges. Couple this capability with the incredible efficiency of cloud storage and compute services, and the world is well

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September 3, 2019

Accelerate Your Digital Marketing Maturity Through Trusted, Accurate, Holistic Reporting

As marketing leaders, you’re learning that today’s deluge of audience, campaign, and content data doesn’t have to be a barrier to producing predictable results and effective data-driven marketing strategies—strategies that meet or exceed business goals.

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July 18, 2019

The Opportunity in Revenue-Based Martech Reporting

Marketing teams today face a turning point in their profession that is both a challenge and an opportunity. More data than they can understand and the new requirement to produce accurate revenue forecasts from that data. At conDati, we like to focus on the opportunity:

 

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August 15, 2018

How Better Reporting Helps eCommerce Companies Grow

 

We have already talked about the complicated process most eCommerce companies go through when tracking their marketing data.

There’s the time spent extracting data from various sources, copy-pasting it into spreadsheets and, of course, trying to make sense of it all. It’s a very expensive, very complicated nightmare that most companies have to go through at least once a month. We can all agree that automated reporting saves you time - but how exactly does it lead to better performance?

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July 26, 2018

How AI-driven Analytics Can Improve your Marketing Campaign ROI

I was recently invited to speak and present at the New York Marketing Association(NYMA) about how AI-driven analytics can help marketers improve their campaigns (and revenue), showcasing real possibilities and relevant use cases to the nearly hundred attendees.  In other words, I explained in real terms how AI can work for them, now — without being a data scientist or “mathmagician”.

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July 12, 2018

How to Choose the Best Model for Marketing Prediction

First in a series on how and why conDati chose the prediction models we use to improve your marketing performance.

Marketers have had to rely on instinct and experiential knowledge alone to produce winning, hopefully profitable campaigns. In addition, months would go by without any solid information and when they did get numbers, accuracy was always a problem.

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July 5, 2018

conDati Marketing Analytics™ Goes Live: The New Era of Marketing Technology (Part 1)

On June 1st 2017, Marielena Gardner, Dan Bartow, Connie Quach, and Ken Gardner founded conDati on the promising idea of using data-science to create completely new analytics capabilities for Marketing.

On May 31 st 2018, the evening before our first birthday, conDati’s team of nearly 30 employees gathered with our investors, partners and customers to celebrate the first commercial release of conDati Marketing Analytics.

CEO and co-founder Ken Gardner welcomed everyone with a look at how

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June 22, 2018