conDati Blog

How to Forecast Marketing Performance Through COVID-19

As you can imagine we are getting a lot of questions about forecasting at this time… “How can it be done?” and “How accurate can it be when things are uncertain?”

What it Takes to Accurately Forecast Revenue

Forecasting is one of those things we’re expected to do as marketers. We fundamentally understand its importance, and we’re probably all doing it—but with varying degrees of success.

Forecasting for Better Marketing Outcomes

Always-on Forecasting to Help You Predict Results and Tailor Marketing Strategy

In our recent blog post, "Is Marketing Ready for Artificial Intelligence?", we mentioned going  deeper into today’s applications of data science for marketing. These AI-fueled applications not only give you a competitive advantage, they help you get a head start on your 2020 business goals. Let’s dive into the data science application of forecasting.  

A Winning Marketing Scorecard Starts and Ends with Better Data

C-suite support for data initiatives is changing. Those at the helm are seeing the advantages of shifting from a reliance on data as a tactical tool to a strategically leverageable source of rich insights. There is a new willingness to invest in the people, process, and tools related to accurately capturing marketing data and making business decisions based on it. As evidence of this, database health KPIs are now showing up on more CMO scorecards. There are also new skillsets joining the

Accelerate Your Digital Marketing Maturity Through Trusted, Accurate, Holistic Reporting

As marketing leaders, you’re learning that today’s deluge of audience, campaign, and content data doesn’t have to be a barrier to producing predictable results and effective data-driven marketing strategies—strategies that meet or exceed business goals.

conDati Marketing Analytics™ Goes Live: The New Era of Marketing Technology (Part 1)

On June 1st 2017, Marielena Gardner, Dan Bartow, Connie Quach, and Ken Gardner founded conDati on the promising idea of using data-science to create completely new analytics capabilities for Marketing.

CEO and co-founder Ken Gardner welcomed everyone with a look at how

Award-Winning Data Science Startup conDati Completes $4.75M A Round

May 9, 2018  |  Palo Alto, CA

conDati Raises 4.75M in Series A Funding | Data Science Startup News

conDati, Inc., a provider of next-generation analytics for digital marketing, announced on Tuesday the completion of its Series A financing, bringing the total round to $4.75 million.

The conclusion of the round is the latest in a series of recent highlights for conDati, including receiving an award for applying machine learning to marketing ROI and bringing multiple customers into pre-launch

Marketing 2018: When Data Meets Science

Q: What do all marketing executives need?A: Data-backed proof of the financial success of their campaigns

Q: When do they need it?A: Twenty years ago.

The Magnificent Seven of Digital Marketing Metrics: riding into new territory with big data science and machine learning

Remember The Magnificent Seven? The characters, the actors, the storyline? The classic 1960 western starred some of the most popular actors of the day.  And as with every reboot, in 2016 a  younger and hipper cast with a whole new look pulled in a new audience with the same story, updated for modern times.

Modern marketers will make smarter bets in 2018

Hoping to Leapfrog the  Competition by Connecting Siloed Data and Implementing Machine Learning and Predictive Analytics

The typical large enterprise uses 90 or more  marketing and analytics tools, while SMBs and Mid-Market companies employ between 10 and 25 martech tools to manage marketing operations and drive revenue.  That’s a lot of systems for any company to manage. The results are  dreaded data silos, which at best  provide partial insights,  and in the worst case  overlook critical