6 Tips for Improving Google Smart Bidding Results

By Kathryn Kranen on December 7, 2022

AI-Driven Bidding is Here to Stay

As most digital marketers know, Google Ads operates in a real-time auction environment. Each time a potential customer searches on Google, your ads compete in an auction against other advertisers’ ads to determine which ads are placed in what order (if at all) on the search results pages. The outcome of the auction depends on factors including the quality and relevance of your ad, and the bids you've set.

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The Secrets To Successful Search Campaigns: What Makes Them Great

By Lucas Valadares on November 15, 2022

Knowing which campaigns are performing the best for an account helps you understand the behavior of your audience and helps you design new strategies and/or campaigns. In winning search campaigns, each of a campaign's ad groups has a tightly-related set of keywords. By studying the keywords in an ad group and the associated ads it is possible to understand the reason it got such great results.

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Prioritize Your PPC Optimization Efforts for Maximum Financial Impact

By Kathryn Kranen on November 7, 2022

Focus your efforts to drive business results

As a digital marketer, you are always looking for ways to optimize your Paid Media campaigns and improve your results. What digital marketer doesn’t want to deliver the highest possible returns for their company or their clients? If you can show that digital marketing efforts are driving tangible business results, you'll be much more likely to get recognition (and budget) for your work.

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Prune Deadwood From Your Paid Search Campaigns to Maximize Performance on a Limited Budget

By Kathryn Kranen on October 31, 2022

Paid search is often one of the first places businesses look when they need to make cuts to their marketing budget. But before you start slashing your paid search budget, it’s important to take a step back and evaluate your low-level campaign assets to understand which assets are not performing and why, how performance can be improved, and which assets should be "pruned" to improve overall performance.

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