Making the Build vs. Buy Decision for Marketing Analytics

Without the ability to unify disparate marketing data - stitch it together and organize it in a meaningful way - then visualize it to easily distill insights to drive business decisions - data is just data. While this is a common problem that marketing leaders list as a priority to overcome, many companies are still painfully and frustratingly pulling together data manually for reporting and analysis. In fact, in a 2018 Gartner survey they found marketing analytics teams spend more time

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July 17, 2020

Beyond PowerPoint — Why We Need (Good) Data Visualization

 

Everyone on the marketing team loves to hate PowerPoint. The question is, perhaps, why? Humans love visuals after all. In fact, good visualization can show potential connections, relationships, and important patterns that are not as obvious in non-visualized quantitative data.

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August 11, 2018

How to Choose the Best Model for Marketing Prediction

First in a series on how and why conDati chose the prediction models we use to improve your marketing performance.

Marketers have had to rely on instinct and experiential knowledge alone to produce winning, hopefully profitable campaigns. In addition, months would go by without any solid information and when they did get numbers, accuracy was always a problem.

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July 5, 2018

Creating Next-Generation Marketing Analytics

At conDati, we approach analytics differently than everyone else in our space.  Some of our key differentiators include:

  • Focusing on instant answers
  • Designing by imagining voice first
  • Designing for touch as the primary hands-on method of interaction
  • Blending many big data sources together
  • We don’t let users create their own dashboards (what?!)
  • Not creating overloaded dashboards
  • Creating pre-made drill paths that
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June 27, 2018