Making the Build vs. Analytics-as-a-Service Decision for Marketing Analytics

By Kelly McKeown on June 1, 2021

Without the ability to unify disparate marketing data - stitch it together and organize it in a meaningful way - then visualize it to easily distill insights to drive business decisions - data is just data. While this is a common problem that marketing leaders list as a priority to overcome, many companies are still painfully and frustratingly pulling together data manually for reporting and analysis. In fact, in a 2018 Gartner survey they found marketing analytics teams spend more time

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Beyond PowerPoint — Why We Need (Good) Data Visualization

By Condati on August 11, 2018

Everyone on the marketing team loves to hate PowerPoint. The question is, perhaps, why? Humans love visuals after all. In fact, good visualization can show potential connections, relationships, and important patterns that are not as obvious in non-visualized quantitative data.

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How to Choose the Best Model for Marketing Prediction

By John Zicker on July 5, 2018

First in a series on how and why conDati choses the prediction models we use to improve your marketing performance.

Marketers have had to rely on instinct and experiential knowledge alone to produce winning, hopefully profitable campaigns. In addition, months would go by without any solid information and when they did get numbers, accuracy was always a problem.

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