How Better Reporting Helps eCommerce Companies Grow

 

We have already talked about the complicated process most eCommerce companies go through when tracking their marketing data.

There’s the time spent extracting data from various sources, copy-pasting it into spreadsheets and, of course, trying to make sense of it all. It’s a very expensive, very complicated nightmare that most companies have to go through at least once a month. We can all agree that automated reporting saves you time - but how exactly does it lead to better performance?

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July 26, 2018

Why Data is Essential to Revenue Forecasting

The necessity for CMOs to produce accurate revenue forecasting cannot be overstated. And yet, for most mid-sized companies, this level of reporting remains elusive.

In a recent report on the state of marketing automation, Chirta Ayer, Editor in Chief of Martech Advisor addressed this elephant in the room for CMOs: revenue forecasting as a requirement when many marketing automation tools often don’t have dashboards with dollar signs in their reporting.

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July 24, 2018

How to Choose the Best Model for Marketing Prediction

First in a series on how and why conDati chose the prediction models we use to improve your marketing performance.

Marketers have had to rely on instinct and experiential knowledge alone to produce winning, hopefully profitable campaigns. In addition, months would go by without any solid information and when they did get numbers, accuracy was always a problem.

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July 5, 2018

Creating Next-Generation Marketing Analytics

At conDati, we approach analytics differently than everyone else in our space.  Some of our key differentiators include:

  • Focusing on instant answers
  • Designing by imagining voice first
  • Designing for touch as the primary hands-on method of interaction
  • Blending many big data sources together
  • We don’t let users create their own dashboards (what?!)
  • Not creating overloaded dashboards
  • Creating pre-made drill paths that
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June 27, 2018