As a marketer there are a lot of questions we need to be able to answer to make the best campaign and spend decisions. The top ones I’m asking myself these days are:
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The Expanded Influence of the Marketing Leader
Digital marketing has changed at an accelerated pace and it’s not expected to slow down. The widespread adoption of Artificial Intelligence (AI) and Machine Learning (ML) to interpret the steady stream of incoming customer data has impacted the marketing game forever, bringing both challenge and opportunity. Today, marketing leaders from mid-sized organizations to global enterprises are expected to lead the charge (and expanded budget) for a
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We have already talked about the complicated process most ecommerce companies go through when tracking their marketing data.
There’s the time spent extracting data from various sources, copy-pasting it into spreadsheets and, of course, trying to make sense of it all. It’s a very expensive, very complicated nightmare that most companies have to go through at least once a month. We can all agree that automated reporting saves you time - but how exactly does it lead to better performance?
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First in a series on how and why conDati choses the prediction models we use to improve your marketing performance.
Marketers have had to rely on instinct and experiential knowledge alone to produce winning, hopefully profitable campaigns. In addition, months would go by without any solid information and when they did get numbers, accuracy was always a problem.
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