Beyond Big Data: Toward Real Insight

Marketing professionals today are inundated from all sides with hype about the future of big data, AI, and machine learning.

Whether the takeaway is better reporting, concern for job security, or mathemagical seeming insights, everything boils down to big data and the mysterious “black box” of AI and machine learning.

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August 15, 2018

Why Data is Essential to Revenue Forecasting

The necessity for CMOs to produce accurate revenue forecasting cannot be overstated. And yet, for most mid-sized companies, this level of reporting remains elusive.

In a recent report on the state of marketing automation, Chirta Ayer, Editor in Chief of Martech Advisor addressed this elephant in the room for CMOs: revenue forecasting as a requirement when many marketing automation tools often don’t have dashboards with dollar signs in their reporting.

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July 24, 2018

Award-Winning Data Science Startup conDati Completes $4.75M A Round

May 9, 2018  |  Palo Alto, CA

conDati Raises 4.75M in Series A Funding | Data Science Startup News

conDati, Inc., a provider of next-generation analytics for digital marketing, announced on Tuesday the completion of its Series A financing, bringing the total round to $4.75 million.

The conclusion of the round is the latest in a series of recent highlights for conDati, including receiving an award for applying machine learning to marketing ROI and bringing multiple customers into pre-launch

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May 9, 2018

The 2018 Martech “5000”: A Wish Granted?

 

The only plausible explanation for the 2018 Martech “5000” is that Marketers have got some serious karma going on.

Okay, maybe not serious karma — used in a colloquial sense, though, this annual Martech graphic reads like the answer to the marketing industry’s pre-digital era prayers.

Do any marketers remember the “good old days” when you pined for more data?

Any of you recall, perhaps, *wishing* you had more data? More applications to help you with data? More platforms to reach your

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May 2, 2018

The Magnificent Seven of Digital Marketing Metrics: riding into new territory with big data science and machine learning

Remember The Magnificent Seven? The characters, the actors, the storyline? The classic 1960 western starred some of the most popular actors of the day.  And as with every reboot, in 2016 a  younger and hipper cast with a whole new look pulled in a new audience with the same story, updated for modern times.

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December 21, 2017

The gift of real-time insights for your digital marketing campaigns

conDati Comes Out of Stealth. Last week we parted the curtains on what we’ve been working on at a company-reveal event in Menlo Park. We thank the friends, partners, and investors who joined us for the first public demo of our flagship product, conDati Analytics, and the unveiling of our new website. And thanks also to our lighthouse customers for their enthusiastic participation: Discount Dance SupplyPepperdine UniversityBrivoCollexionMindtouchSnowflake (also our database

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December 13, 2017

5 Steps to Getting in the Weeds of your Customer Data

You never know, you might just find your Holy Grail. New ways of understanding the customer are emerging, and companies should embrace a data-first strategy. The amount of available data grows with every click, tap or touch, through every swipe, search, or share. In industries from e-commerce to media to B2B software, companies first need to wrangle the entire data set before they can try to make sense of it all, in order to report on their conclusions. But just to wrangle the data can take

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October 17, 2017

Popular college universities are jumping on the bandwagon, launching new majors in Data Science

Perusing my LinkedIn feed today, I noticed that articles about colleges now offering “Data Science” as a major and discipline are popping up. As a founder of conDati, Inc, a company that specializes in Data Science, Big Data, and Marketing Analytics, it’s wonderful for me to see that popular universities are helping the industry develop this new breed of talent, considering the skill gap that exists within Big Data and Data Science.

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July 31, 2017