conDati Blog

Can Marketing Data Be Trusted to Help Meet Business Goals?

The Short and Long Answer is 'Yes'

Essential Data for eCommerce Email Marketing

Ah, email marketing. As the digital analytics evangelist Avinish Kaushik wrote a few years ago: “Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal.”

Why Data is Essential to Revenue Forecasting

The necessity for CMOs to produce accurate revenue forecasting cannot be overstated. And yet, for most mid-sized companies, this level of reporting remains elusive.

In a recent report on the state of marketing automation, Chirta Ayer, Editor in Chief of Martech Advisor addressed this elephant in the room for CMOs: revenue forecasting as a requirement when many marketing automation tools often don’t have dashboards with dollar signs in their reporting.

5 Benefits of Automated Reporting for Your E-Commerce Business

Have you ever scrambled to put together a last-minute marketing report, only to realize you are missing a crucial piece of data?

You are not alone.

Many marketing departments go through the same process every month: manually extracting marketing data from multiple sources, entering it into a spreadsheet, then spending hours fiddling with the data to create a report they can actually use to improve their sales strategy.

For most eCommerce companies, that’s a lot of data to go through - and a