Ecommerce is a 2020 Must Have! ... Set Yourself Up for Success

2020 has been crazy. Stores are closed or at limited capacity. Shoppers are staying home… and it looks very likely that this will continue through 2021. If they weren't already, companies are rushing to make their products available on the web with a direct-to-consumer ecommerce website. According to a respected analyst, Benedict Evans article featured in August 2020, The Ecommerce Surge, the pandemic pulled forward ecommerce adoption by 5-10 years in only 3 months! We saw this continue in

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November 5, 2020

Can Marketing Data Be Trusted to Help Meet Business Goals?

The Short and Long Answer is 'Yes'

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June 25, 2019

Essential Data for Ecommerce Email Marketing

Ah, email marketing. As the digital analytics evangelist Avinish Kaushik wrote a few years ago: “Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal.”

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August 3, 2018

Why Data is Essential to Revenue Forecasting

The necessity for CMOs to produce accurate revenue forecasting cannot be overstated. And yet, for most mid-sized companies, this level of reporting remains elusive.

In a recent report on the state of marketing automation, Chirta Ayer, Editor in Chief of Martech Advisor addressed this elephant in the room for CMOs: revenue forecasting as a requirement when many marketing automation tools often don’t have dashboards with dollar signs in their reporting.

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July 24, 2018

5 Benefits of Automated Reporting for Your Ecommerce Business

Have you ever scrambled to put together a last-minute marketing report, only to realize you are missing a crucial piece of data?

You are not alone.

Many marketing departments go through the same process every month: manually extracting marketing data from multiple sources, entering it into a spreadsheet, then spending hours fiddling with the data to create a report they can actually use to improve their sales strategy.

For most ecommerce companies, that’s a lot of data to go through - and a

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June 1, 2018