Making the Build vs. Buy Decision for Marketing Analytics

Without the ability to unify disparate marketing data - stitch it together and organize it in a meaningful way - then visualize it to easily distill insights to drive business decisions - data is just data. While this is a common problem that marketing leaders list as a priority to overcome, many companies are still painfully and frustratingly pulling together data manually for reporting and analysis. In fact, in a 2018 Gartner survey they found marketing analytics teams spend more time

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July 17, 2020

How to Forecast Marketing Performance Through COVID-19

As you can imagine we are getting a lot of questions about forecasting at this time… “How can it be done?” and “How accurate can it be when things are uncertain?”

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May 14, 2020

How to Extract More Revenue Out of Your Brand Campaigns

Marketing leaders today have to get bullish about the kinds of sophisticated advanced analytics tools we choose and use—because each month that passes could represent lost revenue if we’re not making data-informed decisions based on accurate cross-channel data using the latest analytics approaches.

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April 28, 2020

Digital Coffee Chat: A Weekly Virtual Marketing Discussion

When news of COVID-19 became real for me, when I started understanding the potential impact of the pandemic to what I’ve got rolling for conDati as an aggressive, growth-focused 2020 marketing plan, I instinctively thought of all of you, my CMO and marketing leadership colleagues. I was guessing that you may be reeling, too, and feeling the same pressures to lead well in this time of shifting priorities and strategies.

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March 23, 2020

The New Persona of Today’s Data-Driven Marketer

We are not the same person. From last year or five years ago.

Recently, I had the privilege to co-host with Adweek an amazing group of data-driven, digital marketing thought leaders for a webcast titled: The 4 Essential Elements of Data-Driven Marketing: What You Need to Know in 2020. From my time with them, this blog represents the first in a series to highlight some of the best takeaways from our panel discussion: Check out the panelists who drew close to 1500 registrants!

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March 2, 2020

What it Takes to Accurately Forecast Revenue

Forecasting is one of those things we’re expected to do as marketers. We fundamentally understand its importance, and we’re probably all doing it—but with varying degrees of success.

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February 17, 2020