C-suite support for data initiatives is changing. Those at the helm are seeing the advantages of shifting from a reliance on data as a tactical tool to a strategically leverageable source of rich insights. There is a new willingness to invest in the people, process, and tools related to accurately capturing marketing data and making business decisions based on it. As evidence of this, database health KPIs are now showing up on more CMO scorecards. There are also new skillsets joining theRead More »
The Rise of Data Science as a Service
After a few AI winters, we may have finally entered the golden age for Machine Learning (ML) and Artificial Intelligence (AI). The environment for the expansion of ML for marketing has never been better, with exponential growth in data volume now meeting sophisticated algorithms and AI procedures to solve all kinds of business challenges. Couple this capability with the incredible efficiency of cloud storage and compute services, and the world is wellRead More »
A few weeks ago, I had the honor of moderating an amazing panel of CMOs for a conDati hosted, sold out event called Data Night Seattle. The topic for the evening is always a hot one: Turning Marketing Data into Business Growth. It just so happened that all the CMO panelists were women (unplanned) and all powerhouse business-builders, responsible for driving a combined growth of nearly $30B. It’s not surprising then, that our discussion was packed with lively, fresh and valuable insightsRead More »
As marketing leaders, you’re learning that today’s deluge of audience, campaign, and content data doesn’t have to be a barrier to producing predictable results and effective data-driven marketing strategies—strategies that meet or exceed business goals.Read More »
The Expanded Influence of the Marketing Leader
Digital marketing has changed at an accelerated pace and it’s not expected to slow down. The widespread adoption of Artificial Intelligence (AI) and Machine Learning (ML) to interpret the steady stream of incoming customer data has impacted the marketing game forever, bringing both challenge and opportunity. Today, marketing leaders from mid-sized organizations to global enterprises are expected to lead the charge (and expanded budget) for aRead More »
Marketing professionals today are inundated from all sides with hype about the future of big data, AI, and machine learning.
Whether the takeaway is better reporting, concern for job security, or mathemagical seeming insights, everything boils down to big data and the mysterious “black box” of AI and machine learning.Read More »
The necessity for CMOs to produce accurate revenue forecasting cannot be overstated. And yet, for most mid-sized companies, this level of reporting remains elusive.
In a recent report on the state of marketing automation, Chirta Ayer, Editor in Chief of Martech Advisor addressed this elephant in the room for CMOs: revenue forecasting as a requirement when many marketing automation tools often don’t have dashboards with dollar signs in their reporting.Read More »
I was recently invited to speak and present at the New York Marketing Association(NYMA) about how AI-driven analytics can help marketers improve their campaigns (and revenue), showcasing real possibilities and relevant use cases to the nearly hundred attendees. In other words, I explained in real terms how AI can work for them, now — without being a data scientist or “mathmagician”.Read More »