The gift of real-time insights for your digital marketing campaigns

conDati Comes Out of Stealth. Last week we parted the curtains on what we’ve been working on at a company-reveal event in Menlo Park. We thank the friends, partners, and investors who joined us for the first public demo of our flagship product, conDati Analytics, and the unveiling of our new website. And thanks also to our lighthouse customers for their enthusiastic participation: Discount Dance SupplyPepperdine UniversityBrivoCollexionMindtouchSnowflake (also our database

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December 13, 2017

5 Steps to Getting in the Weeds of your Customer Data

You never know, you might just find your Holy Grail. New ways of understanding the customer are emerging, and companies should embrace a data-first strategy. The amount of available data grows with every click, tap or touch, through every swipe, search, or share. In industries from e-commerce to media to B2B software, companies first need to wrangle the entire data set before they can try to make sense of it all, in order to report on their conclusions. But just to wrangle the data can take

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October 17, 2017

Into the Deep End: A Summer at a Bay Area Startup

Meet our InternTejas Rao, Worcester Polytechnic Institute. Tejas sat down with us to talk about his experiences interning for conDati. He discusses what he learned and his favorite memories.

 

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September 22, 2017

A Tale of Ike’s and APIs

Meet Michael Mendelsohn, UCLA. Michael sat down with us to talk about his experiences interning for conDati. He discusses what he learned and his favorite memories.

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September 19, 2017

Modern marketers will make smarter bets in 2018

Hoping to Leapfrog the  Competition by Connecting Siloed Data and Implementing Machine Learning and Predictive Analytics

The typical large enterprise uses 90 or more  marketing and analytics tools, while SMBs and Mid-Market companies employ between 10 and 25 martech tools to manage marketing operations and drive revenue.  That’s a lot of systems for any company to manage. The results are  dreaded data silos, which at best  provide partial insights,  and in the worst case  overlook critical

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September 8, 2017

Getting to Know Julia [Language] over the Summer

Meet Josh Papermaster, University of Texas, Austin. Josh sat down with us to talk about his experiences interning for conDati. He discusses what he learned and his favorite memories. 

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September 1, 2017

Top 5 “Must-Have” Categories for your MarTech Stack Tool Chest

In 2011, the inaugural MarTech Stack Landscape identified about 150 companies servicing marketers. Even then, one would have expected all those vendors to consolidate as the industry grew and matured. Instead, the martech landscape has fractured into 50 or more categories, populated by more than 5,000 vendors, fully half of which are brand-new venture-backed start-ups. Every marketer now needs to evaluate hundreds of tools, representing every new approach to customer acquisition, to find

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August 29, 2017

Every Summer Has a Story

Meet Kyle Kranen, UC Berkeley. Kyle sat down with us to talk about his experiences interning for conDati. He discusses what he learned and his favorite memories.

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August 28, 2017

The new breed of Data Scientists

Meet conDati’s Summer 2017 Engineering Interns

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August 17, 2017

Popular college universities are jumping on the bandwagon, launching new majors in Data Science

Perusing my LinkedIn feed today, I noticed that articles about colleges now offering “Data Science” as a major and discipline are popping up. As a founder of conDati, Inc, a company that specializes in Data Science, Big Data, and Marketing Analytics, it’s wonderful for me to see that popular universities are helping the industry develop this new breed of talent, considering the skill gap that exists within Big Data and Data Science.

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July 31, 2017