At conDati, we’re committed to innovation. That means our data scientists and data engineers continue to build capabilities that improve digital marketing performance. We actively listen and co-innovate with our clients and partners to make platform improvements that help you gain confidence in your marketing data, boost your productivity by 50 to 80 percent, and increase lower funnel conversions by 3 to 5x. We like knowing that we help you confidently walk into quarterly business review
Read full articleAs marketing leaders, you’re learning that today’s deluge of audience, campaign, and content data doesn’t have to be a barrier to producing predictable results and effective data-driven marketing strategies—strategies that meet or exceed business goals.
Read full articleThe Short and Long Answer is 'Yes'
Read full articleMarketing leaders today are tasked with delivering far more than brand awareness and lead generation. They now embody a leadership role that can also include sales, tech, and customer experience responsibilities, and are also on the hook for business growth. That includes being responsible for evaluating, implementing, and managing marketing technologies and processes to support growth goals. The steady stream of disparate data from these platforms is constantly being accumulated. It is a lot
Read full articleThe Expanded Influence of the Marketing Leader
Digital marketing has changed at an accelerated pace and it’s not expected to slow down. The widespread adoption of Artificial Intelligence (AI) and Machine Learning (ML) to interpret the steady stream of incoming customer data has impacted the marketing game forever, bringing both challenge and opportunity. Today, marketing leaders from mid-sized organizations to global enterprises are expected to lead the charge (and expanded budget) for a
Read full article“It’s Wednesday and we’re $1.1M down for the week. What are we going to do?” – VP of Marketing at a top 100 retailer
So, let me first start out by saying that I’ve spent the last several years in the web performance space with retail IT teams worrying about how fast web sites were. I can safely date myself back to the infamous Victoria’s Secret Ad in 1999. (The one that had performance problems, failed and hit the headlines because of it, not because of the ad.). Back then ANY time an ad hit
Read full articleconDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth
Read full articleRethinking Consumer Engagement in the Age of Intelligence
Over the last 300 years, our world has seen incredible innovation and unprecedented technological change. Today, we're entering a world where artificial intelligence, robotics and the Internet of Things are transforming the customer experience.
Read full articleMarketing professionals today are inundated from all sides with hype about the future of big data, AI, and machine learning.
Whether the takeaway is better reporting, concern for job security, or mathemagical seeming insights, everything boils down to big data and the mysterious “black box” of AI and machine learning.
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