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Recent Posts

6 Steps to Getting Out of the Weeds of Your Digital Marketing Data

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Picture of Condati Condati on January 19, 2022

You never know, you might just find your Holy Grail. New ways of understanding the customer are emerging, and companies should embrace a data-first strategy. The amount of available data grows with every click, tap or touch, through every swipe, search, or share. In industries from ecommerce to media to B2B software, companies first need to wrangle the entire data set before they can try to make sense of it all, in order to report on their conclusions. But just to wrangle the data can take

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2019 State of the CMO: Cut the Buzz, There is Only One Priority

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Picture of Condati Condati on January 11, 2019
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conDati Adviser and Co-founder Linh Ho Named CMO

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Picture of Condati Condati on November 28, 2018

conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth

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Beyond Big Data: Toward Real Insight

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Picture of Condati Condati on August 15, 2018

Marketing professionals today are inundated from all sides with hype about the future of big data, AI, and machine learning.

Whether the takeaway is better reporting, concern for job security, or mathemagical seeming insights, everything boils down to big data and the mysterious “black box” of AI and machine learning.

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The Opportunity in Revenue-Based Martech Reporting

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Picture of Condati Condati on August 15, 2018

Marketing teams today face a turning point in their profession that is both a challenge and an opportunity. More data than they can understand and the new requirement to produce accurate revenue forecasts from that data. At conDati, we like to focus on the opportunity:

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Beyond PowerPoint — Why We Need (Good) Data Visualization

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Picture of Condati Condati on August 11, 2018

 

Everyone on the marketing team loves to hate PowerPoint. The question is, perhaps, why? Humans love visuals after all. In fact, good visualization can show potential connections, relationships, and important patterns that are not as obvious in non-visualized quantitative data.

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Essential Data for Ecommerce Email Marketing

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Picture of Condati Condati on August 3, 2018

Ah, email marketing. As the digital analytics evangelist Avinish Kaushik wrote a few years ago: “Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal.”

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conDati Marketing Analytics™ Goes Live: The New Era of Marketing Technology (Part 2)

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Picture of Condati Condati on July 27, 2018

On May 31, 2018, we launched conDati Marketing Analytics. Founders, investors, employees, and friends gathered to watch a live demonstration, hear from customers, and learn how conDati uses leading-edge data science to provide marketing teams the ability to use data-driven insight in their most difficult and important decisions.

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How AI Should Enhance Your Martech Stack

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Picture of Condati Condati on July 20, 2018

Recently, news stories have begun to circulate asking the question that is apparently on the minds of marketing professionals everywhere: “Will AI replace marketing teams?”

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conDati Marketing Analytics™ Goes Live: The New Era of Marketing Technology (Part 1)

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Picture of Condati Condati on June 22, 2018

On June 1st 2017, Marielena Gardner, Dan Bartow, Connie Quach, and Ken Gardner founded conDati on the promising idea of using data-science to create completely new analytics capabilities for Marketing.

On May 31 st 2018, the evening before our first birthday, conDati’s team of nearly 30 employees gathered with our investors, partners and customers to celebrate the first commercial release of conDati Marketing Analytics.

CEO and co-founder Ken Gardner welcomed everyone with a look at how far

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