Lucas Valadares
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Lucas Valadares
on November 15, 2022
Knowing which campaigns are performing the best for an account helps you understand the behavior of your audience and helps you design new strategies and/or campaigns. In winning search campaigns, each of a campaign's ad groups has a tightly-related set of keywords. By studying the keywords in an ad group and the associated ads it is possible to understand the reason it got such great results.
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