February 22, 2021

gartner-analytics-blog

According to Gartner, “Only 54% of marketing decisions are being influenced by marketing analytics. Respondents cite poor data quality, inactionable results and nebulous recommendations as top reasons for why they don’t rely on analytics to make decisions.”

While shocking, it is not surprising. With data pouring out of ad platforms, websites, ecommerce platforms and CRM applications, wrangling and making sense of it is tricky, complex and gets really hard as the amount of data and the number of data sources increase.

conDati was founded to solve this exact conundrum for ecommerce and marketing professionals. This is accomplished through analytics-as-a-service solutions that bring together disparate data and displays it in best practice dashboards that are powered by AI—AI being the most effective solution for getting to the bottom of difficult questions like "Which marketing efforts contribute to the bottom line?”, "How should I allocate ad spend for optimal ROAS?” and "When will I sell out of my top sellers?".

“The knowledge and experience to transform this complexity into actionable information is hard to find. Most companies simply do not have the experience and expertise in-house to tackle these types of analytics. Building your own analytics in-house is time consuming and costly. This is where conDati shines, we automate the whole analytics process from data wrangling to campaign decisioning and inventory forecasting quickly and inexpensively without the need for customers to have data engineers or data scientists on staff,” said Ken Gardner, CEO and Founder of conDati.

Gartner is already seeing the shift to automation and predicts “By 2025, 50% of data scientist activities will be automated by AI, easing the acute talent shortage.”

To read more Gartner key findings and recommendations, download the complimentary Gartner Marketing Data and Analytics Survey 2020.

If AI isn't already embedded in your analytics it is time to start planning for it. Even if your biggest challenge right now is getting your arms around all your data, AI should be part of the roadmap to ensure data strategy and technology allow you to quickly get it in place when you are ready. 

There is a misconception that the step from having all of your data in one place to implementing AI is a big one. With conDati you have the flexibility to start with AI in just one part of your business e.g. RevenueLift™ Optimization, or begin with unification e.g. Shopify 360° Analytics or Data Unification and then add on AI. Turning on conDati AI functionality can happen in just a couple of weeks!!

As we have seen in recent times, business agility is a large element to long term success. This means ensuring data and insights to make sound decisions is readily availability. To accomplish this you need to have a system in place that integrates with your ad, web analytics, email, ecommerce, CRM etc. platforms and uses modern AI-driven approaches to crunch the vast amounts of data needed. To make this happen quickly and cost-effectively a strategic technology partner, like conDati, may be your answer. Book a demo to learn more.

 

Gartner, Marketing Data and Analytics Survey 2020: Optimism Persists as Results Fall Short of Expectations, Lizzy Foo Kune, Joseph Enever, Jason McNellis, 25 September 2020Logo_Gartner_on_whiteGARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

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