How to Forecast Marketing Performance Through COVID-19

As you can imagine we are getting a lot of questions about forecasting at this time… “How can it be done?” and “How accurate can it be when things are uncertain?”

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May 14, 2020

What it Takes to Accurately Forecast Revenue

Forecasting is one of those things we’re expected to do as marketers. We fundamentally understand its importance, and we’re probably all doing it—but with varying degrees of success.

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February 17, 2020

Forecasting for Better Marketing Outcomes

Always-on Forecasting to Help You Predict Results and Tailor Marketing Strategy

In our recent blog post, "Is Marketing Ready for Artificial Intelligence?", we mentioned going  deeper into today’s applications of data science for marketing. These AI-fueled applications not only give you a competitive advantage, they help you get a head start on your 2020 business goals. Let’s dive into the data science application of forecasting.  

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December 18, 2019