Top 5 “Must-Have” Categories for your MarTech Stack Tool Chest

In 2011, the inaugural MarTech Stack Landscape identified about 150 companies servicing marketers. Even then, one would have expected all those vendors to consolidate as the industry grew and matured. Instead, the martech landscape has fractured into 50 or more categories, populated by more than 5,000 vendors, fully half of which are brand-new venture-backed start-ups. Every marketer now needs to evaluate hundreds of tools, representing every new approach to customer acquisition, to find

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August 29, 2017