The gift of real-time insights for your digital marketing campaigns

conDati Comes Out of Stealth. Last week we parted the curtains on what we’ve been working on at a company-reveal event in Menlo Park. We thank the friends, partners, and investors who joined us for the first public demo of our flagship product, conDati Analytics, and the unveiling of our new website. And thanks also to our lighthouse customers for their enthusiastic participation: Discount Dance SupplyPepperdine UniversityBrivoCollexionMindtouchSnowflake (also our database

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December 13, 2017

5 Steps to Getting in the Weeds of your Customer Data

You never know, you might just find your Holy Grail. New ways of understanding the customer are emerging, and companies should embrace a data-first strategy. The amount of available data grows with every click, tap or touch, through every swipe, search, or share. In industries from e-commerce to media to B2B software, companies first need to wrangle the entire data set before they can try to make sense of it all, in order to report on their conclusions. But just to wrangle the data can take

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October 17, 2017

Popular college universities are jumping on the bandwagon, launching new majors in Data Science

Perusing my LinkedIn feed today, I noticed that articles about colleges now offering “Data Science” as a major and discipline are popping up. As a founder of conDati, Inc, a company that specializes in Data Science, Big Data, and Marketing Analytics, it’s wonderful for me to see that popular universities are helping the industry develop this new breed of talent, considering the skill gap that exists within Big Data and Data Science.

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July 31, 2017