The 2018 Martech “5000”: A Wish Granted?

 

The only plausible explanation for the 2018 Martech “5000” is that Marketers have got some serious karma going on.

Okay, maybe not serious karma — used in a colloquial sense, though, this annual Martech graphic reads like the answer to the marketing industry’s pre-digital era prayers.

Do any marketers remember the “good old days” when you pined for more data?

Any of you recall, perhaps, *wishing* you had more data? More applications to help you with data? More platforms to reach your

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May 2, 2018

Marketing 2018: When Data Meets Science

Q: What do all marketing executives need?A: Data-backed proof of the financial success of their campaigns

Q: When do they need it?A: Twenty years ago.

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April 24, 2018