Why Data is Essential to Revenue Forecasting

The necessity for CMOs to produce accurate revenue forecasting cannot be overstated. And yet, for most mid-sized companies, this level of reporting remains elusive.

In a recent report on the state of marketing automation, Chirta Ayer, Editor in Chief of Martech Advisor addressed this elephant in the room for CMOs: revenue forecasting as a requirement when many marketing automation tools often don’t have dashboards with dollar signs in their reporting.

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July 24, 2018

How AI Should Enhance Your Martech Stack

Recently, news stories have begun to circulate asking the question that is apparently on the minds of marketing professionals everywhere: “Will AI replace marketing teams?”

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July 20, 2018

How AI-driven Analytics Can Improve your Marketing Campaign ROI

I was recently invited to speak and present at the New York Marketing Association(NYMA) about how AI-driven analytics can help marketers improve their campaigns (and revenue), showcasing real possibilities and relevant use cases to the nearly hundred attendees.  In other words, I explained in real terms how AI can work for them, now — without being a data scientist or “mathmagician”.

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July 12, 2018