December 20, 2017 | Palo Alto, CA
conDati unveiled its marketing analytics solution to transform marketing data into accessible information and actionable recommendations. conDati collects data from a customer’s most important marketing data sources, blends that data into a unified information asset, and analyzes it using advanced data science and automated machine learning. Interactive analytical visualizations can be shared across the business in real-time dashboards, alerts and reports, allowing marketers to understand, predict, and improve Marketing’s business results.
In recent years, powerful cloud-based martech services have been widely adopted by marketing departments. This is real progress, but a side effect of so many tools is that digital marketers struggle to get a clear picture of how marketing campaigns are performing. The volume of data has over-run the marketing function, and companies lack the expertise to create unified views.
conDati delivers a purpose-built BDaaS (Big Data as a Service) solution to collect, store, blend, analyze and share information in organizations. Ken Gardner, founder and CEO of conDati, explained, “All 50+ companies we have spoken to say, ‘We have more data in more silos than we can count, but we don’t have good information. We don’t have the ability to combine the data into actionable insights that allow us to make better decisions. We’re flying blind.’ conDati is dedicated to fixing this problem.”
conDati’s innovative approach has been recognized with a $2.5 million Series A investment, led by The Entrepreneurs’ Fund IV (San Mateo, CA). “Marketers need the ability to work with all their data in one integrated analytics solution,” said Jeff Webber, Managing Director of TEF. “The conDati team has the technical expertise and the business experience to put the puzzle pieces together into a powerful solution. TEF is looking forward to another market-changing success from Ken and his team.”
conDati is working with beta customers in a range of industries, including media, higher-education, business-to-business technology, and e-commerce. The company plans to launch its solution suite in Q2 2018.
conDati applies big data science and machine learning to Marketing data to improve business results. You have the data. We have the science. Real-time insights for digital marketing. For more information visit http://www.condati.com/.