Steve Plume
Steve has spent his career in business-to-business software at the executive level and as a consultant. conDati is the third start-up where he’s launched Marketing, following KACE Networks (acquired by Dell) and Accept Software (acquired by Artemis), and he has worked with Ken at all of Ken’s prior companies. Steve is excited about conDati’s ability to help marketing teams finally incorporate quantitative analytics into decision-making at the level that’s been needed all along.
Recent Posts
By
Steve Plume
on July 26, 2018
We have already talked about the complicated process most ecommerce companies go through when tracking their marketing data.
There’s the time spent extracting data from various sources, copy-pasting it into spreadsheets and, of course, trying to make sense of it all. It’s a very expensive, very complicated nightmare that most companies have to go through at least once a month. We can all agree that automated reporting saves you time - but how exactly does it lead to better performance?
Read full articleSubscribe to Our Blog
Categories
- AI (12)
- Analytics for Ecommerce (4)
- Attribution (1)
- Automated Reporting (4)
- Business Growth (1)
- campaign optimization (4)
- Campaign Performance (4)
- CMO (8)
- Company (5)
- Customer Engagement Platform (2)
- Data (13)
- Data Science (8)
- Data Science as a Service (1)
- Data Unification (2)
- Data Visualization (3)
- Data-driven Marketing (4)
- Digital Marketing (7)
- Email Marketing (1)
- Featured (5)
- Forecasting (2)
- Intern (2)
- Machine Learning (7)
- Manual Reporting (1)
- Marketing Analytics (13)
- Marketing Data (11)
- Marketing Reporting (4)
- MarTech (9)
- News (2)
- Optimization (3)
- paid search (4)
- performance marketing (3)
- Planning (1)
- Platform (1)
- PR (3)
- Predictive Analytics (4)
- Quant Marketer (1)
- Reporting (7)
- Spreadsheet Alternatives (1)
- What's New (1)