Kelly McKeown

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Why Modern Marketers Face Increased Pressure to Perform

By Kelly McKeown on June 12, 2019

The Expanded Influence of the Marketing Leader

Digital marketing has changed at an accelerated pace and it’s not expected to slow down. The widespread adoption of Artificial Intelligence (AI) and Machine Learning (ML) to interpret the steady stream of incoming customer data has impacted the marketing game forever, bringing both challenge and opportunity. Today, marketing leaders from mid-sized organizations to global enterprises are expected to lead the charge (and expanded budget) for a

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