John Zicker

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John has been working on advanced data science since the early 1980s, applying his expertise to fields as diverse as cybersecurity, life sciences drug discovery, particle beam experiments, and business intelligence. John is a 5-time entrepreneur and 3-time CEO. At conDati, John is returning to his passion for data as “chief mathemagician.”
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Recent Posts

How to Choose the Best Model for Marketing Prediction

First in a series on how and why conDati chose the prediction models we use to improve your marketing performance.

Marketers have had to rely on instinct and experiential knowledge alone to produce winning, hopefully profitable campaigns. In addition, months would go by without any solid information and when they did get numbers, accuracy was always a problem.

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July 5, 2018