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2020 Planning: The Role Journey Attribution Plays and How Important It Is to Get It Right

Linh Ho
October 10, 2019
Data Science/ cmo/ planning/ attribution

2020_planning_journey_attribution

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. The magic happens when AI and machine learning is applied to unified cross-channel campaign data, writes, conDati Co-Founder and CMO Linh Ho.

Read the full article on MarTech Advisor »

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Previous PostAll Female CMOs. All Great Advice.
Next PostHow Data Science Can Make 2020 Planning So Much Easier for Digital Marketing Leaders

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